I don’t think Apple is a drastically nicer company than Facebook, or one that’s run by drastically nicer people–its treatment of staff has at times been troubling–but it has chosen a drastically different set of priorities. If your business model was predicated on users not being given that choice, and collapses as soon as they are, it’s hard to argue that it was an ethical business model–and nor, now, is it a profitable one.Īpple, by contrast, did very well thank you in its most recent set of financials, a performance which among other things reflects the enduring loyalty felt by Apple customers. App Tracking Transparency tells users they are going to be tracked, and asks if they mind.
But it’s worth taking a moment to consider the merits of a business model that can be decimated by simply asking users if they’re okay with the whole thing. App Tracking Transparency will cost $10 billion in 2022, the social-media giant sobbed.įacebook has portrayed itself as the victim in all this, and I take no pleasure from the difficulties this will cause for the small businesses which use Facebook’s platform. After spending roughly 18 months bellyaching about the privacy measures in iOS 14 and 15, Facebook finally had to “face” the music this week, projecting lower-than-expected revenue for the upcoming quarter and blaming the whole thing on Apple.
We haven’t historically done a great job with that, but it does seem to be working out pretty well in the privacy sphere.
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