As one New York fashion publicist notes, “It not only strengthens the bonds between people, in your personal life and in business,” he said of the custom, “it also rings an emotional chord.” The New York Times recently reported on the resurgence of personal thank-you notes in business. Smart business people are figuring that out. And if you’re looking to establish a long-term relationship, or to promote a high-ticket product or service, that connection is what you want. With direct mail, you can make a direct connection with your audience. You see, there’s a difference between direct mail and mass mail.
If the way you engage them is to constantly bombard them with a sales pitch, you’re not going to build much of a relationship. What makes a mailing a direct mailing? The whole idea of direct marketing (including direct mail) is that you have a chance to deal directly with your clients. They’re mass mailings-designed to hit as many people as possible with the same message. But make no mistake there’s nothing “personal” about those mailings. They may even have use specific demographic information to select their lists. Sure, some companies “personalize” these mailings by using the recipient’s name throughout the copy. We call them “direct” mail, but there’s not much direct about them. The fact is that these mailings just aren’t very effective. But that’s not the only reason mass mailings don’t work for most of us. Increased printing, mailing, and postage costs have eliminated the economies of scale that used to exist. To set up a list or for more information contact more information contact the IT Services Help Desk at or 02476 573737 or internal x73737.What do you think of when you hear the term “ direct mail”? A lot of us envision the huge mailings that credit card and insurance companies send out to the masses.Ī lot of “old-thinking” marketing was built on reaching as many people as efficiently (and cheaply) as possible. Web-based mailing list serviceĪlternatively for other large groupings of email addresses that are fairly static, IT Services provides a web-based mailing list service based at.
#Mass mailings free#
The service is available 24/7, other than very occasional periods of downtime for planned maintenance, and is free at the point of use.
all members of any web group (you can make your own web groups by adding individuals or pre-existing web groups together, so this makes Mass Mailing very flexible).any group of students, based on department, course or module data.It can be used by any member of staff, and understands groups such as: We provide a mass mailing application which is designed to make it easy to mail groups of staff and students at Warwick (though note that the application does not support sending email to people outside of Warwick). If you need to send an email to more than this number of recipients, you can use one of the following mechanisms: Mass mailing The maximum number of recipients of a single email sent in Outlook is 500, and a total of 10,000 recipients in any 24 hour period from any single mailbox (details here).
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